Cookies policy
Required by lawWe are required to publish this. It is written against the instruments named in each section, so you can check us.
Written againstPrivacy and Electronic Communications Regulations 2003, regulation 6 and Schedule A1.
Last reviewedTBD — not yet reviewed and dated by Bluebell.
This website sets no cookies. It runs no analytics, no advertising and no tracking of any kind, and there is nothing here asking you to accept anything.
It does store one thing on your device, and only if you change a setting yourself. This page explains what that is, why the law does not require us to ask your permission for it, and how to get rid of it.
The one thing this site stores
Privacy and Electronic Communications Regulations 2003, regulation 6If you open the accessibility menu in the header and change something — larger text, more spacing, higher contrast, less motion, or the Atkinson Hyperlegible typeface — your browser remembers your choice so the site still looks that way next time.
- What it is called
bb-a11y-prefs, in your browser’s local storage. Not a cookie: it is never sent to our server, and it exists only on your own device.- What is in it
- Only your five display settings. No name, no identifier, no record of what you looked at, nothing that could be used to recognise you anywhere else.
- When it is written
- Only when you change a setting. Read the site without touching the accessibility menu and nothing is ever stored.
- How long it lasts
- Until you clear it. It has no expiry, because a preference should not quietly expire.
Why there is no cookie banner
PECR 2003 Schedule A1 paragraph 6, inserted by the Data (Use and Access) Act 2025The rule that governs storing things on your device is technology-neutral: it covers local storage in the same way it covers cookies, so “we don’t use cookies” would not by itself let us off. The rule genuinely does apply to the preference above.
What applies with it is an exception, added to the Regulations in February 2026, for storage used solely to adapt how a website appears or functions to the user’s own preferences. Remembering that you asked for larger text is the textbook case. Consent is not required for it. What is still required is that we tell you clearly what is stored — this page — and give you a simple way to object to it, which is the reset control in the accessibility menu.
So we have not put a banner in front of you. A banner is a way of collecting consent, and asking for consent we do not need would imply that refusing it was an option that changed something. It would also mean one more thing between you and the page you came for, which on a care website is not a small cost.
What this site does not do
Stated plainly, because “we value your privacy” means nothing:
- No analytics. We do not know which pages you visited or how long you stayed.
- No advertising, remarketing or conversion pixels.
- No social media trackers, share widgets or embedded feeds.
- No session recording, heatmaps or scroll tracking.
- No chat widget.
- No third-party cookies, because no third-party script runs on this site.
- No consent management platform, which is what would be reading and writing cookies in order to ask you about cookies.
The one request that leaves our server
We would rather over-disclose this than let you find it in a network log. The typefaces used for text are served from our own domain, so they involve no third party. The icon typeface, Material Symbols, is still loaded from Google Fonts, which means your browser makes one request to fonts.googleapis.com and one to fonts.gstatic.com when you open a page.
Google Fonts sets no cookies and stores nothing on your device. It does, like any web server, see the IP address making the request.
There is a second one. The photographs on this site are served by Cloudflare Images from imagedelivery.net, so on the pages that carry photographs your browser fetches them directly from Cloudflare rather than from us. Cloudflare sets no cookie and stores nothing on your device either — we have checked — but it sees the IP address making the request, and it may serve the image from a location outside the UK.
Those two are the only data transfers this site makes. Both are avoidable and we intend to avoid them: self-hosting the icon font removes the first, and serving the photographs through our own domain removes the second. Both are build changes rather than design changes. Until then they are recorded here.
How to remove the preference
Any of these works:
- Open the accessibility menu and reset your preferences. That deletes the stored value — the setting is removed from your browser, not set back to its default.
- Clear site data for this website in your browser settings. Every browser can do this, usually under privacy.
- Browse in a private or incognito window. Nothing persists after you close it.
Removing it costs you nothing but the setting itself — no part of this site needs it to work.
When this page will need rewriting
Everything above rests on facts about how the site is built, so it stops being true the moment those facts change. It has to be re-examined if this site ever gains:
- An analytics or tag manager script, of any kind.
- An embedded video, map, form or chat widget from another company.
- A login, a booking step or a payment.
- Any use of that stored value beyond display preferences — an identifier in it would take it straight out of the exception and into needing consent.
Whoever makes that change owns this page. See also our privacy policy, which covers the information you send us rather than what is stored on your device.
The other policies
- Privacy policy
What personal information we hold, why we hold it, and what you can ask us to do with it.
- Accessibility statement
How accessible this website is, what we have tested, and what is not right yet.
- Terms and conditions
The terms for using this website. Not a care agreement, and never a substitute for one.
- Modern slavery statement
What we do to keep forced labour and human trafficking out of our work and our suppliers.
- Gender pay gap
The difference between what men and women earn across our workforce.
- Safeguarding policy
How we protect the adults and children we support, and how to raise a concern.